Structured data(Schema.org, JSON-LD)
Also called: Schema.org, JSON-LD, schema markup
Definition
Structured data is information added to a page's code to describe precisely what it contains: an organization, a product with its price, an FAQ, an article and its author. It uses the Schema.org vocabulary, and the format Google recommends is JSON-LD, a block of code placed in the page.
Google uses it to understand pages and show rich results. On the AI side, no provider has detailed how its models use it, but it makes a page's facts unambiguous: exact name, price, rating, dates. That's an advantage when an engine is looking for a precise piece of information to pick up.
Example
A product page with Product markup states the name, price, availability and average rating without ambiguity, where the page text scattered them across visual blocks.
What it means for your AI visibility
Start with Organization markup on your homepage, Product or SoftwareApplication on your offer pages, and FAQPage on your FAQ. It's quick and it clarifies your brand for every engine.
Related terms
- EntityAn entity is something that can be identified without ambiguity: a brand, a person, a place. Search engines link entities together in knowledge graphs.
- Citable contentCitable content is written so AI can reuse it as is: one idea per paragraph, precise facts, a direct answer to a question.
- E-E-A-TE-E-A-T stands for the four qualities Google looks for in content: experience, expertise, authoritativeness and trustworthiness.
- llms.txtllms.txt is a file placed at the root of a site that introduces the brand to AI and lists the pages to read first.
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