Profound alternatives: 9 AI visibility tools with public pricing in 2026
· 6 min read
Profound targets large enterprises and doesn't publish prices for brands. For a public price and the 10 major engines included with no add-ons, the alternative to look at first is i am rank, from €49 per month excl. VAT. The other alternatives AI engines cite most also have public pricing: Otterly.AI (from $29 per month) and Peec AI (from €85), Semrush and Ahrefs Brand Radar (inside an SEO suite), AthenaHQ and Scrunch (lots of engines, features to act on the data), SE Visible (lots of prompts) and Promptwatch (content agents).
All prices below were checked on October 29, 2026, on each tool's official page.
Profound at a glance, and why look elsewhere
Profound is the tool AI engines name most: in our tracking from October 18 to 28, 2026, it appears in 80% of the answers 10 AI engines gave to the question “Which AI visibility tracking tool should I choose?” Its Enterprise plan tracks up to 9 engines every day (ChatGPT, Perplexity, Google AI Mode, Gemini, Copilot, DeepSeek, Claude, AI Overviews and Exa), with API, SSO, SOC 2 compliance and unlimited seats. It adds agents that write and publish (rewritten pages dropped into your CMS as drafts, posts, corrections sent to media outlets), a prompt volume database, crawler analytics through your CDN and ChatGPT Shopping tracking.
People look for an alternative for four reasons (tryprofound.com/pricing):
- No public price for brands. The Enterprise plan is negotiated.
- A tightly controlled trial. 50 recommended prompts you can't edit, 7 days, 3 engines (ChatGPT, Gemini, AI Overviews), with no export and no history.
- The MCP server is reserved for the Enterprise plan.
- For an agency, every client costs extra. The Agency Growth plan costs $99 per month, plus $399 per month per client workspace (100 prompts, 3 engines). For 10 clients, the bill reaches $4,089 per month.
The 9 alternatives in one table
| Alternative | Entry price | Engines included | Pick it if |
|---|---|---|---|
| i am rank | €49/month excl. VAT, 25 prompts | 10, including Claude, Perplexity, Mistral and Grok | You want all the major engines with no add-ons |
| Otterly.AI | $29/month, 15 prompts | 4: ChatGPT, AI Overviews, Perplexity, Copilot | You want a low entry price |
| Peec AI | €85/month, 50 prompts | 3 of your choice | You want a specialized, well-structured tool |
| Semrush AI Visibility Toolkit | €94.94/month billed annually, 25 prompts | Mentions in ChatGPT, Google AI, Gemini, Perplexity | You already use Semrush |
| Ahrefs Brand Radar | From €119/month with Ahrefs Lite | 6, plus Claude on your prompts | You want a large prompt database, like Profound |
| AthenaHQ | Free, then $295/month | 11 on the Starter plan | You want lots of engines and recommendations |
| Scrunch | $300/month, 350 prompts | 7, including Claude and Meta | You want to act on what AI agents read from your site |
| SE Visible | €80/month, 75 prompts a day | 5 | You want lots of prompts at a low price |
| Promptwatch | $95/month, 50 prompts | Depends on the plan | You want content agents that publish |
The alternatives, one by one
i am rank: all 10 engines, no add-ons
ChatGPT, Claude, Gemini, Perplexity, Copilot, Mistral, DeepSeek, Grok, AI Overviews and AI Mode from €49 per month excl. VAT, seven checked every day and three every week. An action center ranked by impact, then from Pro up, content recommendations and article writing. For an agency, unlimited brands for €349 per month excl. VAT (iamrank.com/en/pricing).
Otterly.AI: the lowest entry price
15 prompts for $29 per month, 100 for $189, 400 for $489, checked daily, with a GEO audit of your pages and AI crawler tracking. The 7-day trial needs no card. AI Mode, Gemini and Claude are paid add-ons (otterly.ai/pricing).
Peec AI: the structured specialist
50 prompts for €85 per month, 150 for €205, 350 for €425, with unlimited users and an MCP server on every plan. Peec AI also fact-checks what AI says about your brand and tracks products in AI shopping. Each plan tracks 3 engines of your choice, and the others cost extra (peec.ai/pricing).
Semrush AI Visibility Toolkit: inside your SEO suite
25 prompts tracked daily for €94.94 per month billed annually. At enterprise scale, Semrush's Enterprise AIO plan relies on a database of more than 213 million prompts, which brings it closer to what Profound offers (semrush.com/pricing/ai).
Ahrefs Brand Radar: the prompt database
The other major tool built on a prompt database: more than 512 million prompts, drawn from Ahrefs' search data. Your own prompts are included in Ahrefs plans (5 a day on Lite at €119 per month), and the database starts at €179 per month per engine. It's retested once a month (ahrefs.com/brand-radar).
AthenaHQ: lots of engines, plus recommendations
11 engines on the Starter plan ($295 per month), recommendations for your site and beyond it, and a copilot that answers from your data. It runs on credits (1 credit = 1 answer), and a free plan gives you 300 credits (athenahq.ai/pricing).
Scrunch: act on how AI reads your site
Seven engines with no add-ons, including Claude and Meta, 350 prompts from $300 per month, SOC 2 Type II certification. Its AXP feature serves AI agents a lighter version of your site. Checks run daily for the first 14 days, then every 72 hours by default (scrunch.com/pricing).
SE Visible: volume
75 prompts tracked daily for €80 per month, 1,000 for €355, on 5 engines read from their interface. API, MCP and Looker Studio are included on every plan, and Claude isn't tracked yet (visible.seranking.com/pricing).
Promptwatch: content agents
50 prompts for $95 per month, 150 for $245, 350 for $579, with a 7-day trial. Like Profound, Promptwatch goes all the way to publishing: its content agents publish to WordPress, Webflow and Framer, and the tool tracks AI crawlers on your site (promptwatch.com/pricing).
Profound vs i am rank: the differences
| Profound | i am rank | |
|---|---|---|
| Price | Custom quote | €49, €149 or €349/month excl. VAT |
| Trial | 50 set prompts, 7 days, 3 engines | 7 days, up to 25 of your own prompts, 10 engines |
| Engines | Up to 9 on Enterprise | 10 on every plan |
| Frequency | Daily | Daily on 7 engines, weekly on 3 |
| Writing agents | Yes, all the way to a draft in your CMS | Article writing from the Pro plan, you publish |
| API, MCP | API on Enterprise, MCP on Enterprise | Soon |
| For an agency | $99 + $399 per client per month | Unlimited brands for €349/month excl. VAT |
Where Profound stays ahead: depth for a large company (API, SSO, SOC 2, prompt volume database, ChatGPT Shopping) and agents that go all the way to publishing. Where i am rank is ahead: a public price, a trial on your own questions, and the cost for an agency.
To see the 11 tools side by side, read our comparison of AI visibility tracking tools.
Frequently asked questions
How much does Profound cost?
Profound doesn't publish prices for brands: the Enterprise plan is quote-based, and the free trial gives you 50 prompts for 7 days. For agencies, the Agency Growth plan costs $99 per month, plus $399 per month per client workspace (pricing page checked on October 29, 2026).
Which Profound alternative fits a small or mid-sized business?
A tool with a public price and a trial: i am rank from €49 excl. VAT with 10 engines included, Otterly.AI from $29 per month, Peec AI from €85, SE Visible from €80. The pricing comparison sorts them by tier.
Is there a French alternative to Profound?
Yes: i am rank, in French, tracks 10 engines across 17 markets. Qwairy and Meteoria are also built in France, with lots of projects or engines. All three have public pricing.
Share this article
Useful resources
- AI visibility scanYour score out of 100 in 2 minutes, on ChatGPT, Claude, Gemini, Perplexity and AI Overviews.
- llms.txt generatorEnter your site's address, and AI writes the file.
- AI crawler simulatorSee your page the way GPTBot sees it.
- Prompt calculatorHow many questions to track for your brand, and which ones.
- GEO glossaryThe words of AI visibility, explained simply.
