Position in the answer
Also called: rank in an AI answer, brand position
Definition
Position in the answer is the order in which a brand appears when an AI names several, in a list or in a paragraph. The first brand named is often presented as the main recommendation, the next ones as alternatives.
Since an answer contains few brands, every spot counts. Position varies with the wording of the question, the engine and the day: that's why it's measured as an average, across several questions and several runs.
Example
“For a small company, I recommend Dougs, otherwise Keobiz or L-Expert-Comptable”: Dougs is in position 1, the other two in positions 2 and 3.
What it means for your AI visibility
Moving from fourth to second place changes the way the person sees your brand. Tracking position, and not just presence, shows whether you're recommended or simply listed.
Related terms
- Brand mentionA mention is when an AI names your brand in its answer, with or without a link to your site.
- AI share of voiceAI share of voice measures your brand's place in AI answers compared with your competitors'.
- AI visibility scoreAn AI visibility score sums up in one number, often out of 100, a brand's presence in AI answers on a panel of questions.
- Prompt trackingPrompt tracking means asking AI the same questions at regular intervals to follow how a brand's visibility changes.
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